2021
Fintech Brand refresh
Brand designer @ Prophet
Adobe Ps, Ai, Figma, Frontify
Through stakeholder interviews, competitor audits, and customer research, we repositioned a multi-asset broker brand as “Vantage” and developed a modern visual identity system incorporating the concept of “Shared Success” and the Fibonacci Golden Ratio. We provided an extensive brand guideline, and a complete redesign of the website and mobile app, reflecting a trusted trading ecosystem.
Brand guidelines overview
Visual identity application overview
Posters
Mobile app screens
Desktop app screens