MB faces increasing pressure from the rapidly expanding customer base and the emergence of domestic and foreign competitors in the growing Vietnamese market. We aim to sustain MB's successful trajectory through targeted customer segmentation, strategic growth initiatives, agile UX sprints, and a comprehensive digital banking experience transformation.

Snapshot of sitemap

Some of the Signature Features designed for the targeted users of each tier

On top of the 3 full sets of component libraries with usage examples, we provided an extensive UI Guideline detailing design principles in visual expressions through typography, color, photography, illustration style, motion graphics, data visualization, and elevation.

Examples of screen animations and interactions

A total of 200+ final screens and templates for each tier