Through stakeholder interviews, competitor audits, and customer research, we repositioned a multi-asset broker brand as “Vantage” and developed a modern visual identity system incorporating the concept of “Shared Success” and the Fibonacci Golden Ratio. We provided an extensive brand guideline, and a complete redesign of the website and mobile app, reflecting a trusted trading ecosystem.

Brand guidelines overview

Visual identity application overview

Posters

Mobile app screens

Desktop app screens