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The Morning After

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Year

2024

Project

Retail Branding

Role

Designer (Team of 3)

Tool(s)

Adobe Ps, Ai, Ae, Shopify

The Morning After logo centered, with Creation of Adam parody image holding a bagel in the left hand and having spread on index finger on the right

Sharing a deep passion for fun and sinful delights, the three friends who started this brand strive to create a space and concept built on boundless possibilities and sustained guilty pleasures. They wish to bring a party in people's mouths with unapologetically authentic flavours, from early mornings to late nights and back.

Tiles depicting different elements of visual identity system, including logo, color, typography, photography, packaging, and graphics

Overview of visual identity

Animated visual of painting in renaissance style, showing man with laser eyes encripting 'Take your pleasure seriously' on large tile, and another man spraying chocolate spread

Animated key visual of Dark Chocolate flavor


Animated visual of woman with a bowl of cranberries and a man both emerging from a pile of granola, with maple syrup splashing in the background

Maple Cranberry flavor


Animated visual of man performing teh tarik pulling milk tea with a diver in it

Milk Tea flavor

Packaging design of four different flavors of granola snack Packaging dieline of granola bag, and label for granola butter

Packaging design and dielines

Asian kid with funny face in green puffer jacket in a pile of granola with text across. Reads: Don't feel guilty about your pleasures